projects_enghello
Projects 2000-2006


projects_enghello
  • Project title: PRO.VITE - Promotion and communication initiatives on the quality and traceability of wine products from Slovenia and Eastern Veneto.

  • Priority task: Economic cooperation
  • Project measure: Measure 2.3 - Cross-border cooperation in the primary sector

  • Project code: BAVEN223628
  • Users: Consortium "Venezia Wine Forum" (Pramaggiore)
  • Partner:
    ROD - Development Agency (Ajdovščina)
    Venezia Opportunità - Special Agency of Venice Chamber of Commerce

  • Description: The project aims at enhancing the wine products of the cross-border area with tourist promotional initiatives involving the wine products from Slovenia and Eastern Veneto. Promotion is carried out among Venetian restaurants by setting up a promotion point at Venice Marco Polo airport. Activities are carried out thanks to the cooperation with several economic categories, such as restaurant and hotel managers. This initiative envisages a final consumer-oriented communication focusing on the quality of production and the systems of wine traceability, thus fostering the consumption of these wines in cross-border restaurants and the association of wine with other typical local products, for example cheese. Morevoer, the promotional campaign intends to support and improve marketing and distribution of quality wine products from the Eastern Veneto and Slovenian territories. Finally, the consumer’s communication and perception, even of a social nature, of the wine product can be improved, and the population can be made aware of the need to respect the environment and of topics such as sustainable growth and conservation of the territory.
  • Homepage Url: /

  • Project data begin: November 2006
  • Project data end: March 2008
  • Approved costs: 241.000,00 €
  • Region / Statistical region: Venezia

Contacts

Managing Authority
via Udine 9
34132 Trieste - Italy
tel.: +39 040 3775993
fax: +39 040 3775907


Joint Technical Secretariat
via Udine 9
34132 Trieste - Italy
tel.: +39 040 3775993
fax: +39 040 3775907


Slovene Info Point
Government Office for Local Self-Government and Regional Policy (GOSP)
/Služba Vlade RS za lokalno samoupravo in regionalno politiko (SVLR)
Štanjel 1a, 6222 Štanjel - Slovenia
Tel. (+386) 5 7318 533
Fax (+386) 5 7318 531